What is personal Brand - purpose and values
What is personal Brand and why you should start with the purpose and values
I want to bring these two concepts that make me think when I was starting to develop my branding business: This one from Jeff Bezos
“ Your personal brand is what people say about you when you're not in the room”.
And this from Seth Godin
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another”
That's mean that a brand contains, a physical, psychological and emotional aspect that makes it unique. Think about what people think about Apple, Amazon, Tesla, etc…
People behind their names have different aspects that differentiate them from others. We agree? The same happens when relating to others. People can project and generate different emotions such as security, confidence, kindness, experience, etc.
The problem is that most people when start to manage their personal brand, ignore everything and forgot the most important: Shows why they are unique and what separate from others.
Set your brand values
When you are building your personal brand is very important to define your values. Some people struggle to try to find the values that they want to be recognized.
How can you do that?.
Think about all things that drive your life like, family, friendship, honesty, confidence… and set them (Also, you can ask to the people who you share like relatives, colleagues, friends…)
Now is your turn; I prepare this worksheet with some questions to help you yo start or improve your personal brand. (include a list of values that can help you to determinate your personal brand)
Are you ready?